SOP

SOP Marketing Programs for Publishers and Their Advertising Clients

Lead Generation Program for Publishers

If you are a publisher, we are certain one of your greatest challenges is the acquisition of new advertisers. SOP has developed an inexpensive lead generation program that assists you in selling more advertising. Our Top-of-Mind-Awareness program provides an easy and proven path to increased leads and sales conversions. Our automated response program is triggered by information requests and is done in real time. Rules-based automation triggers a lead scoring system that has assisted several publishers in bringing aboard several new advertisers each month. It is completely automated! You do not need to train your sales team to do anything new. This program brings you incremental, new advertisers!

Reward Programs

Utilizing our lead generation program, a subset can be developed that creates a Rewards Program for you based on pre-determined business rules. The reward club is useful for B to C programs that get prospects and customers involved with products, services and additional branding. Prizes should be given to customers that sign up for the reward club to get better savings and product information. An annual sweepstakes drawing for a decent prize also ties customers and prospects to the program. The program expands the advertiser database with email addresses which allows for a better marketing ROI using email lead generation programs.

Referral Program

One of our more popular offerings is a Referral Program that encourages advertisers to recommend your title to allied businesses. If you're a local magazine selling to local merchants, it makes good business sense for the boutique next to the art supply store to advertise in the same publication. More buzz, more traffic, more sales. Each participating advertiser is a member of our lead generation program, and can gain based on business rules, products and services more prospects and more sales. This program expands your database to market to more advertisers at a lower cost per lead and sales conversion.

Digital Treasure Hunts

Digital treasure hunts provide an exciting and innovate way for consumers to engage with your publication and/or your advertisers. Treasure hunt programs can be created using the publication's print pages, or can be transferred to in-store promotions, as well.

Make Additional Income

Sell these proven services to your advertisers; assist them in increasing their leads and sales conversions and make money while helping your clients.